Marketing Excellence


Brand management services focused on driving brand and category growth for our retail and vendor partners.


Value-Added Marketing Services:

Focus on your brand is the key to our success. Every brand in our portfolio is assigned to a brand manager, who becomes the general manager for your brand within Tree of Life Canada, and is responsible for all aspects of the business including:

  • Brand positioning
  • Pricing strategy
  • Product and Packaging compliance
  • Promotional programs
  • Marketing plans
  • Distribution
  • This 'single point of contact' structure simplifies the communication process for our vendor partners, and allows our sales team to focus on what they do best: sell your products!


    Category Management Expertise

    Tree of Life is an acknowledged expert in various emerging categories in Canada, including International, Fresh, Specialty, Natural/Organic, and Food Service/Commodities.

    This statement is supported by our position as category manager/advisor with major retailers and Food Service customers across Canada. It is also supported by the fact that trade magazines in Canada look to Tree of Life for editorial comment in the development of category specific articles.

    Our Category Management team is focused on the expansion and the development of the International and the Natural/Organic categories. With this approach, the team is able to develop and conduct full category reviews, sharing retailer and AC Nielsen data to identify gaps and subsequent opportunities for driving growth for various retailers across the country.